Centrifuge Equipment Services (CES), a wholly-owned affiliate of OilfieldsSupply Center Limited (OSC), under the Chairmanship of HH Sheikh Hamdan BinRashid Al Maktoum, is specialized in repair and preventive maintenance of all centrifuges used in Oil & Gas, sector.
The client got in touch with Jpd, seeking for a strategic solution to create a complete brand identity that would stand on its own as an independent brand from the parent company. The client’s objective was to communicate the reliable service offered to its clients, along with the benefit it was bringing to the industry, offering a chance to reduce internal expense, increasing the ROI and enabling future growth.
Jpd performed an in-depth analysis of the peer market to offer a brand identity that would communicate and connect with the target audience, where repair and maintenance of centrifuges meant much more than just an annual or emergency service: it directly affected the safety of the working environment and profitability of the company and industry segment as a whole.
That is where the strategic team has offered a brand positioning, which reflected the highest safety, quality of service and profitable returns for anyone partnering with CES. Brand positioning has been rolled out across all brand touchpoints, along with the company website.
The strong and bold entrance of the CES brand into the market has exceeded the company’s original growth plans. With expectations of allowing the brand to take at least a year to test the market until gaining a strong market share in the UAE and region, CES got immediate interest from the targeted industries, which allowed them to enter a new segment of Food Production, which was client’s one of the top aspirations.
With its great success and a powerful brand, CES has decided to take it further with plans to expand to Malaysia, capturing the Asian market and confidently entering a strong competition with suppliers from China.
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