Construction

An architectural rebrand

ATI Consultants

Dubai, United Arab Emirates
INTRODUCTION

ATI is an architectural and engineering consultancy firm, founded in 1980 and head-quartered in Dubai, ATI has become a global firm with its offices located in Istanbul, Tokyo, Bucharest, Kiev, Batumi, Sharjah and Dubai. ATI got in touch with Jpd, to uplift the brand to ensure a more modern and consistent feel across various channels, as well as to reflect core company philosophy in creating universal design concepts reflecting upon local culture and its values.

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Our solution

Jpd has created a consolidating brand look & feel that addressed key areas of concern and communicated the heritage of the firm. Looking into consistent usage of brand colours, graphic and uplifted brand logo, Jpd team has developed full Brand Guidelines, to help client to ensure brand maintenance and consistency moving forward.

The results

Equipped with an accurate brand uplift, ATI has received an enormous response from Peers and clients, which helped them further expand into new geographical locations and grow their business within the Architectural and Design sector.

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What we did

Brand Strategy

Positioning Strategy
Brand Storytelling
Brand Values
Brand Personality

Brand Identity & Development

Brandmark
Visual Identity
Visual Asset creation
Art direction
Brand Guidelines

Project Gallery

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