Uplifting the hospitality brand

The Ultratravel Collection was born from a desire to celebrate those lodgings that justifiably are the finest hotels and resorts in the world. The brand includes properties that bring together impeccable service, innovative destination-appropriate design, locally-inspired food and drink, and authentic immersive programming in a picture-perfect blend.

The Ultratravel Collection team was looking to create a consolidated look & feel for the global set up to outline a clear direction for the premium brand. Being a member of the largest alliance of hotel brands, they required a comprehensive set of brand guidelines that would ensure logo usage consistency across various applications for the partners around the globe.

Following the client’s requirements, the team at Jpd performed an in-depth research to find an opportunity to differentiate the brand within a saturated luxury hospitality market. Inspired by the Local Experiences the creative team rolled out a full look & feel and marketing materials for the brand. With slight adjustments to the existing logo, Jpd also developed a brand guideline document, keeping in mind the comprehensive number of requirements a global brand may face.

Scope of Project

Brand Research & Analysis / Brand Strategy & Positioning / Brand Identity Uplift / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Advertising Campaigns & Roll Out / Brand Guidelines


Ultratravel Collection




Dubai – UAE


Ultratravel Collection


January 10, 2019