Keeping this in mind, the team at Jpd had to ensure consistency in brand roll out across various suppliers and partners of the group, globally. The team performed an in-depth analysis of survey’s from company’s employees’, partners and customers, to identify the essence of the group, as well as understand any key gaps in corporate communication. Working closely with Seven Seas team and suppliers in Dubai and Europe, a brand positioning “Concierge of the Seas’, was developed. This statement streamlined the company’s competitive advantage of diverse offering and attentive approach to customer’s enquiries.
The work won a Bronze Award at the Transform Awards MENA 2017 for the Best Brand Tone of Voice.
Brand Research & Analysis / Brand Strategy & Positioning / Brand Tone of Voice / Brand Architecture / Brand Identity / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Uniform Design / Employee Brand Book / Brand Guidelines
Seven Seas Group
Dubai – UAE