Rebranding a sustainable architect firm

Rebranding a sustainable architect firm

AESG is a specialist consultancy and commissioning firm head-quartered in Dubai with offices in London and Abu Dhabi, with areas of expertise across six core departments: Energy and Sustainable Development, Environment, Fire and Life Safety, Façades, Commissioning and Acoustic consulting.

Looking to streamline and uplift their brand identity, as well as develop comprehensive brand guidelines, Jpd outlined the step-by-step process, covering analysis of company brand materials, workshops and creative uplift. For a more modern and efficient utilization of brandmark, Jpd offered a subtle uplift to a logo, coupled with a new brand supergraphic ensuring easily readable and usable application across multiple channels. The new proposed visual styling of the brand is reflecting energy, sustainability and natural forces, innate to the established AESG brand.

Scope of Project:

Brand Research & Analysis / Brand Strategy & Positioning / Tone of Voice / Brand Identity Uplift  / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Web Design & Development / Brand Guidelines

Client:

AESG

Sector:

Architects & Engineers

Headquarters:

London & Dubai

AESG Consultants, Engineers and Architects
AESG Consultants, Engineers and Architects
AESG Consultants, Engineers and Architects
AESG Consultants, Engineers and Architects
AESG Consultants, Engineers and Architects
AESG Consultants, Engineers and Architects
AESG Consultants, Engineers and Architects
AESG Consultants, Engineers and Architects
AESG Consultants, Engineers and Architects