Helping SME’s find meaning

Established in 2012, Mike Hoff Consulting (MHC) has been offering its coaching services to SME’s and corporate business owners in UAE and the GCC region. Founded by the seasoned professional, Mike Hoff, with more than 20 years of senior corporate experience behind his shoulders, the firm faced a real challenge of often falsely appearing to the target market as purely personal brand rather than an established firm. CEO of Mike Hoff Consulting struggled with expanding his team and growing business further without him being the face of the company.

Depending on the concerns faced by the brand, the team at Jpd designed a re-branding programme to redefined brand positioning. This was done with an aim to help the client move away from a purely personal brand to a corporate entity. Jpd initiated brand research & positioning, brand identity revamp, look & feel and touch point development and brand guidelines.

The work delivered by the team received a Silver award at the Transform Awards MENA 2017 for the Best Visual Identity from the Professional Services Sector.

Scope of Project

Brand Research & Analysis / Brand Strategy & Positioning / Brand Identity / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Web Design & Development / Social Media Styling & Management / Brand Guidelines


Mike Hoff Consulting (MHC)


Professional Services


Dubai – UAE


Mike Hoff Consulting (MHC)


January 5, 2019 | | | | | |