Branding for a cause

Surge is a non-profit organization registered in the United Arab Emirates and the USA that aims to bring life-sustaining water and sanitation solutions to communities across 3rd world countries.

Having won a Gold award at the Transform Awards MENA 2017, for Best Visual Identity for a Non-Governmental / Charity Organization, Jpd played a major role in enhancing the brand’s objective of ‘Bringing change that matters’. From identifying the brand positioning and strategy to finding the tone of voice, to designing the look and feel and touch points, the team at Jpd helped the brand achieve its desired goal.

Scope of Project

Brand Research & Analysis / Brand Strategy & Positioning / Brand Tone of Voice / Brand Identity Uplift / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Brand Guidelines

Client:

Surge

Sector:

Charity/NGO

Headquarters:

Chicago – USA

Category:

Surge

Date:

January 4, 2019