Based in Dubai with a strong international presence, U+A is an award-winning multidisciplinary architecture firm that focuses on covering a full scope of work namely Architecture, Interior Designing, Project Management, Landscape and Engineering for all types of projects.
Jpd was contacted by the brand, to uplift their brand identity, standardise brand messaging internally and externally, as well as strengthen brand focus and positioning. Alongside this, Jpd had to also find a solution to normalise several brand elements – simplify brand logo to create a message communicating firm’s diverse offerings.
Considering the competitive market, the team underlined a strategy that aimed at building consistency in brand communication with its audiences, while giving an artistic modern to add value to the brand.
Scope of Project
Brand Research & Analysis / Brand Strategy & Positioning / Brand Tone of Voice / Brand Identity Uplift / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Internal Office Signage / Brand Guidelines