Building a Fab-y experience

Faby Land, also known as a vivacious and fun-filled destination, was looking to get its footprints into the UAE. Founded under the Al Othaim Leisure group, Faby Land wanted to ensure its parent brand was differentiated and that it would reach to its full potential moving in to the future.

Jpd was given the task to refresh and contemporise the brand and visually streamline its identity to penetrate into the UAE and beyond. Additionally, the team was tasked with developing a mascot character for the launch that would go in line with the established brand positioning. Jpd performed a full branding program, ensuring that the brand language was engaging and distinctive. The team also developed a brand character, Faby Fox, that is now playing a key role in brand presence.

Scope of Project

Brand Research & Analysis / Brand Strategy & Positioning / Brand Identity / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Retail Interior & Exterior Signage / Brand Guidelines / Mascot Concept & Design

Client:

Al Othaim Leisure group

Sector:

Retail

Location:

Riyadh – Saudi Arabia

Category:

Al Othaim Leisure group

Date:

January 8, 2019

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