Jpd team proposed full visual identity, covering brandmark, look and feel and touch points redesign, strengthening hotel presence and inspired by fine hospitality and local landscapes. From research and redesign, to full brand guidelines and production, Jpd team ensured successful transition and launch of the hotel new brand identity.
Brand Research & Analysis / Brand Positioning & Strategy / Brand Tone of Voice / Brand Identity / Brand Look & Feel / Hotel Touch-Points & Marketing Collaterals / Hotel Brand Roll-out / Brand Guidelines
Fleuve Congo Hotel
Kinshasa - Democratic Republic of the Congo