East African Hotel Rebrand

Flueve Congo Hotel, former Kempinski Hotel Fleuve Congo, located in Democratic Republic of Congo, was undergoing change in Hotel Management Company and looking for an agency to help with the smooth transition and a rebranding program. Looking to reposition as an independent brand, under management of Blazon Hotels, client needed to reinforce hotel heritage, while communicating reliability and luxury of Congolese hospitality.

Jpd team proposed full visual identity, covering brandmark, look and feel and touch points redesign, strengthening hotel presence and inspired by fine hospitality and local landscapes. From research and redesign, to full brand guidelines and production, Jpd team ensured successful transition and launch of the hotel new brand identity.

Scope of Project:

Brand Research & Analysis / Brand Positioning & Strategy / Brand Tone of Voice / Brand Identity / Brand Look & Feel / Hotel Touch-Points & Marketing Collaterals / Hotel Brand Roll-out / Brand Guidelines


Fleuve Congo Hotel




Kinshasa - Democratic Republic of the Congo