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An award-winning brand localization

The brand Attibassi was born in Bologna in 1918, under the ownership of COOP and CONAD, one of the largest coffee roasters in Italy. With strong global presence, the Attibassi team required support on streamlining marketing materials to be rolled out in the Middle East market. With an intention to open more than 11 branches in UAE alone, it was also looking to connect with the local audience.

Jpd performed an in-depth evaluation of brand’s current marketing materials to help streamline its roll out in the region. The team arabised the brand with a comprehensive brand guideline for its usage in the Middle East market. The monthly scope of work covered full support with design of in-store and corporate materials; Social Media support to streamline brand presence in UAE and complement campaign and launch activity of Attibassi brand.

Jpd team won a Gold at the Transform Awards MENA 2017 for the Best localisation of an International Brand.

Scope of Project

Brand Research & Analysis / Brand Strategy & Positioning / Brand Tone of Voice / Arabization of Brand Identity / Brand Look & Feel Localization / Brand Touch-Points & Marketing Collaterals Localization / Retail Interior & Exterior Signage / Brand Guidelines Localization / Employee Manual / Social Media Styling & Management / Billboard Advertising Campaign

Client:

Attibassi Coffee

Sector:

Retail

Headquarters:

Dubai – UAE

Category:

Attibassi Coffee

Date:

January 3, 2019