Building a distinct corporate identity

Centrifuge Equipment Services (CES), a wholly-owned affiliate of Oilfields Supply Centre Limited (OSC), under the Chairmanship of HH Sheikh Hamdan Bin Rashid Al Maktoum, is specialised in repair and preventive maintenance of all centrifuges used in Oil & Gas, Agriculture or Food Processing industries.

CES got in touch with Jpd with an aim to design a complete brand identity that would help the brand distinguish itself from its parent brand. Understanding the detailed brief, the team performed peer and competitive analysis to track the key industry. Basis the research, Jpd furthermore crafted a positioning strategy, brand identity, look and feel and brand guidelines. Considering the work delivered, the team was also given the mandate to design and develop the brand website.

This exceptional work was acknowledged at Transform Awards MENA 2018, where Jpd won a Silver Trophy for – Best Visual Identity from Engineering & Manufacturing Sector.

Scope of Project

Brand Research & Analysis / Brand Strategy & Positioning / Brand Tone of Voice / Brand Identity / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Web Design & Development / Brand Guidelines


Centrifuge Equipment Services (CES)




Dubai – UAE


Centrifuge Equipment Services (CES)


January 1, 2019