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Award Winning Rebrand

Platinum VA (PVA) is one of Jpd’ s award winning rebranding projects. Jpd won a Golden trophy for the Best Visual Identity from the Professional Services Sector at the Transform Awards MENA 2018

Known to be a powerhouse of innovative consulting solutions, PVA offers customers freedom to focus on their goals while offering outsourced professional admin services. To set itself apart from stiff competition, PVA was looking for a clean brand identity, that could reflect the pioneering high-end services offered by the brand.

To begin with, Jpd analysed the industry competition and peer, post which it created a consolidating brand positioning that addressed key areas of concern and communicated the USP of the company. The agency also designed and developed marketing collaterals and drafted content that matched the brand’s thoughts.

Equipped with an accurate brand uplift, PVA has received enormous response from the market, which helped them further expand into a new segment and grow their services within the legal sector, just after a month of launching.

Scope of Project

Brand Research & Analysis / Brand Strategy & Positioning / Brand Tone of Voice / Brand Identity / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Web Design & Development / Brand Guidelines

Client:

Platinum VA (PVA)

Sector:

Professional Services

Headquarters:

Dubai – UAE

Category:

Platinum VA (PVA)

Date:

December 31, 2018