Rebranding Dubai's Upstream Energy Business

Portfolio Dragon Oil

  • Industry:

  • Energy Sector

Scope of Work

  • Brand Research & Analysis
  • Brand Strategy & Positioning
  • Brand Tone of Voice
  • Brand Identity
  • Brand Look & Feel
  • Design System
  • Marketing Materials
  • Brand Guidelines

The Client

Dragon Oil is an upstream oil and gas exploration, development and production company, head quartered in Dubai, and wholly owned subsidiary of Emirates National Oil Company (ENOC). Dragon Oil team got in touch with Jpd for a Rebranding project, looking for both, internal brand story uplift, as well as visual brand communication. 

With offices located in both UAE and Turkmenistan, client was looking to create a brand that would communicate consistently across all offices, speaking directly to the employees and its clients.

Our Solution

Jpd team performed a full brand audit of the company, covering senior team members interview, competitive reviews and more. With a company of a deep heritage, it was important to build on established brand equity, while streamlining their brand language.

Based on the audit results and approved brand positioning, Jpd team performed a Brand Logo Uplift exercise, carefully refining existing logo type to bring it to the next level in line with latest best brand practices. Marketing materials and brand environs were updated accordingly, based on the new brand.

PORTFOLIO Our Latest Work

Brand Strategy & Design Agency | Dubai, Abu Dhabi, London

Jpd, a branding agency in Dubai, Abu Dhabi and London, that specialises in building brand legacy by employing proven methods in Branding, Brand Strategy & Positioning, Brand Identity Development, Rebranding, Packaging and Digital Design. Winning Awards for Branding, Brand Strategy and Identity Design to Brand Consulting and Packaging Design over the years.