Transform Awards MENA 2018
Best Visual Identity from the Professional Services Sector
Scope of Work
Platinum VA (PVA) is an executive virtual assistance company, established in 2010, that has pioneered the offering of the outsourced professional admin services for the corporate consulting companies and legal firms win the UAE.
With a highly qualified senior admin managers, carefully selected and trained by Platinum VA, company is partnering with companies on a retainer basis, handling highly confidential information such as databases, presentation files, event and flight bookings, and many more.
Platinum VA were looking for an uplifted and clean brand identity, that would connect with their target market, represent the pioneering high-end offering and helped to grow and expand further the services and segments serviced.
With a market where personal assistance is often provided by untrained staff and considered of a low priority, the key agenda was to help the brand to break-through the established stereotypes and educate the market not only about the new offering and difference between PA and VA services, but also the benefits it comes with comparing to having a full time employees instead.
Working with international finance corporate companies, client had a very niche target audience to whom it needed to communicate the high-end services as highly reliable, error-free and trustworthy, along with superior professionalism of trained PVA employees.
JPd team has performed an in-depth industry analysis, to learn more about the peer offering and key challenges in the industry and created a consolidating brand positioning that addressed key areas of concern and communicated the USP of the company. Brand Driver “Real Time Advantage” helped to guide entire brand universe, brand TOV and web UX and design.
Equipped with an uplifted brand, PVA has received an enormous response from the market, which helped them to expand into a new segment and grow their services within a legal sector just within month of launching.