Scope of Work
Poised on an awe-inspiring enclave in Baa Atoll, a UNESCO Biosphere Reserve, Vakkaru Luxury Resort Maldives is a lush tropical habitat where privacy and personalised service abound, allowing you to experience an authentic island getaway amidst one of the most desirable destinations on earth.
A scenic 25-minute seaplane flight from Malé International Airport transports you into an unforgettable paradise intuitively designed to soothe the soul and calm the spirit. In keeping with the rustic charms of Maldivian culture, all 125 beach and over water villas and suites have an earthy yet elegant aesthetic, offering an incredible sense of space and stunning ocean views.
Client got in touch with JPd team, seeking a strategic solution to create a luxury brand that would appeal to a selected international target audience, as well as spark interest among travel agent industry and stand strong, competing with one of the largest brands within hospitality sector.
The resort required a full brand development from competitor research to brand positioning across to development of the full brand, touch-points and roll out materials.
Additionally, the resort required a full brand development and support for the number of their restaurants, spa and leisure outlets, to create a holistic experience for the guests staying at the Vakkaru Resort.
After an in-depth analysis of the hospitality sector, latest market trends and key company USPs, JPd team proposed a positioning story “The Timeless Sanctuary”, touching on the elements of barefoot luxury offered by the hotel, endless views and cultural Maldivian touch, instilled in the design and experience of the resort.
Applying the brand universe across all the brand touch points, team consistently rolled out all the marketing materials for the main property, along with branding of its outlets, from Name development to touch point designs, complementing entire guest experience.