The Story of Feli

Portfolio Feli's Kitchen

  • Industry:

  • FMCG

Silver Winner
Transform Awards MENA 2018
Best use of Packaging Design

Scope of Work

  • Brand Research & Analysis
  • Brand Positioning
  • Brand Identity
  • Brand Look & Feel
  • Design System
  • Brand Touch-points
  • Packaging Design
  • Packaging roll-out
  • Brand Guideline

The Client

Established in the UAE, Feli’s Kitchen is a family owned business, launched by a passionate entrepreneurs and food gurus. Seeing an opportunity in the recent growth of frozen foods industry, client aimed to bring international snacks to the table of the busy families in the UAE and Middle East region. Relying on JPd’s established strategy approach for the branding process, client was looking to find a solution that would help them enter the competitive retail market.

Our Solution

Key agenda was to create a new packaging concept that would convey the story and feel of the brand and attract to the local audience, as well as be flexible for the brand expansion across the Middle East region and beyond.  
JPd team performed an in-depth market analysis for the frozen food industry to identify central opportunities for the brand. Key findings helped JPd team to strategically position product range and develop brand identity that would successfully attract and engage with target audience. Additionally, JPd proposed several packaging concepts to ensure product stands out on the shelf and catches consumer’s eye.

PORTFOLIO Our Latest Work

Brand Strategy & Design Agency | Dubai, Abu Dhabi, London

Jpd, a branding agency in Dubai, Abu Dhabi and London, that specialises in building brand legacy by employing proven methods in Branding, Brand Strategy & Positioning, Brand Identity Development, Rebranding, Packaging and Digital Design. Winning Awards for Branding, Brand Strategy and Identity Design to Brand Consulting and Packaging Design over the years.