Transform Awards MENA 2018
Best use of Packaging Design
Scope of Work
Established in the UAE, Feli’s Kitchen is a family owned business, launched by a passionate entrepreneurs and food gurus. Seeing an opportunity in the recent growth of frozen foods industry, client aimed to bring international snacks to the table of the busy families in the UAE and Middle East region. Relying on JPd’s established strategy approach for the branding process, client was looking to find a solution that would help them enter the competitive retail market.
Key agenda was to create a new packaging concept that would convey the story and feel of the brand and attract to the local audience, as well as be flexible for the brand expansion across the Middle East region and beyond.
JPd team performed an in-depth market analysis for the frozen food industry to identify central opportunities for the brand. Key findings helped JPd team to strategically position product range and develop brand identity that would successfully attract and engage with target audience. Additionally, JPd proposed several packaging concepts to ensure product stands out on the shelf and catches consumer’s eye.