Finding True North

Portfolio MHC

  • Industry:

  • Professional Services

Silver Winner
Transform Awards MENA 2017

Best Visual Identity from the Professional Services Sector


Scope of Work

  • Brand Research & Analysis
  • Brand Positioning & Strategy
  • Brand Tone of Voice
  • Brand Identity
  • Look & Feel
  • Design System
  • Touch Points & Collaterals
  • Brand Guidelines
  • Website Design & Development
  • Social Media Styling & Management

The Client

Established in 2012, Mike Hoff Consulting (MHC) has been offering its coaching services to the SME and corporate business owners in UAE and the GCC region. Founded by the seasoned professional, Mike Hoff, with more than 20 years of senior corporate experience behind his shoulders, the firm faced a real challenge of often falsely appearing to the target market as purely personal brand rather than an established firm. CEO of Mike Hoff Consulting struggled with expanding his team and growing business further without him being the face of the company.

Our Solution

At the heart of entrepreneur playground that Dubai offers to the businesses in the region, CEO coaching services is an extremely saturated market. Filled with number of independent individual business coaches and mentors to international groups and coaching centres, it was essential to position itself right to appeal to the right segment and communicate coaching benefits to justify service costs.
Re-branding programme offered by JPd redefined brand positioning, helping client to move away from a purely personal brand to a corporate entity. Scope of work covered elements such as brand research & positioning, brand identity revamp, look & feel and touch point development and brand guidelines.

PORTFOLIO Our Latest Work

Branding Agency | Dubai + London

JPd is an award winning independent brand and digital consultancy, with offices in Dubai and London, specialising in creating holistic brand experiences by employing proven methods in Brand Strategy, Brand Identity, Packaging and Design development.

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