Transform Awards MENA 2017
Best Visual Identity from the Professional Services Sector
Scope of Work
Established in 2012, Mike Hoff Consulting (MHC) has been offering its coaching services to the SME and corporate business owners in UAE and the GCC region. Founded by the seasoned professional, Mike Hoff, with more than 20 years of senior corporate experience behind his shoulders, the firm faced a real challenge of often falsely appearing to the target market as purely personal brand rather than an established firm. CEO of Mike Hoff Consulting struggled with expanding his team and growing business further without him being the face of the company.
At the heart of entrepreneur playground that Dubai offers to the businesses in the region, CEO coaching services is an extremely saturated market. Filled with number of independent individual business coaches and mentors to international groups and coaching centres, it was essential to position itself right to appeal to the right segment and communicate coaching benefits to justify service costs.
Re-branding programme offered by JPd redefined brand positioning, helping client to move away from a purely personal brand to a corporate entity. Scope of work covered elements such as brand research & positioning, brand identity revamp, look & feel and touch point development and brand guidelines.