Ostro, Urban Retreat

Portfolio DusitD2 Kenz Hotel

  • Industry:

  • Hospitality

Silver Winner
Transform Awards MENA 2018
Best Visual Identity from Food & Beverage Sector


Scope of Work

  • Brand Research & Analysis
  • Brand Positioning
  • ​Brand Naming
  • Brand Identity
  • Brand Look & Feel
  • Design System
  • Menu Design & Artwork
  • Advertising
  • Brand Guideline

The Client

Food and beverage industry in Dubai is a highly saturated market, with a high number of mid-range Mediterranean restaurants welcoming guests from the city.

With a highly dynamic life in Dubai, consumers are always looking for something new, which is why creating a brand that brings different and encapsulating experience, along with some buzz in the media, was essential for the brand launch.

Ostro is a Mediterranean restaurant, a brand of dusitD2 kenz hotel, and located at the urban suburb, Barsha Heights.

Our Solution

JPd creative team has developed a handcrafted brandmark, inspired by the notion of the footprint in the sand of the Mediterranean sea, whisked away by a wind and leaving a warm lasting impression. The iconic circle within the brandmark, alludes to campus leading to the Mediterranean oasis.The Look and feel system of the brand is creating a clean and uncluttered space, with a sense of discovery with light tones of touch points, understated application of identity and condensed font set. As a part of Brand Universe, JPd creative team has developed a comprehensive photography style with a consistent set on overhead shots that would give an overall view of an eclectic table of rich food, colourful table wear and soulful conversations.

PORTFOLIO Our Latest Work

Branding Agency | Dubai + London

Jpd is an award winning brand strategy and design consultancy, with offices in Dubai and London, specialising in creating holistic brand experiences by employing proven methods in Brand Strategy, Brand Identity, Packaging and Design development.

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