Ostro, Urban Retreat

Portfolio DusitD2 Kenz Hotel

  • Industry:

  • Hospitality

Silver Winner
Transform Awards MENA 2018
Best Visual Identity from Food & Beverage Sector


Scope of Work

  • Brand Research & Analysis
  • Brand Positioning
  • ​Brand Naming
  • Brand Identity
  • Brand Look & Feel
  • Design System
  • Menu Design & Artwork
  • Advertising
  • Brand Guideline

The Client

Food and beverage industry in Dubai is a highly saturated market, with a high number of mid-range Mediterranean restaurants welcoming guests from the city.

With a highly dynamic life in Dubai, consumers are always looking for something new, which is why creating a brand that brings different and encapsulating experience, along with some buzz in the media, was essential for the brand launch.

Ostro is a Mediterranean restaurant, a brand of dusitD2 kenz hotel, and located at the urban suburb, Barsha Heights.

Our Solution

JPd creative team has developed a handcrafted brandmark, inspired by the notion of the footprint in the sand of the Mediterranean sea, whisked away by a wind and leaving a warm lasting impression. The iconic circle within the brandmark, alludes to campus leading to the Mediterranean oasis.The Look and feel system of the brand is creating a clean and uncluttered space, with a sense of discovery with light tones of touch points, understated application of identity and condensed font set. As a part of Brand Universe, JPd creative team has developed a comprehensive photography style with a consistent set on overhead shots that would give an overall view of an eclectic table of rich food, colourful table wear and soulful conversations.

PORTFOLIO Our Latest Work

Brand Strategy & Design Agency | Dubai, Abu Dhabi, London

Jpd, a branding agency in Dubai, Abu Dhabi and London, that specialises in building brand legacy by employing proven methods in Branding, Brand Strategy & Positioning, Brand Identity Development, Rebranding, Packaging and Digital Design. Winning Awards for Branding, Brand Strategy and Identity Design to Brand Consulting and Packaging Design over the years.

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