Transform Awards MENA 2017
Best localisation of an International Brand
Scope of Project
Attibassi brand was born in Bologna in 1918, under the ownership of COOP and CONAD, one of the largest coffee roasters in Italy and the undisputed leader in private labeling, supplying the roasted coffee to some of the most well known coffee companies in the world, including, Nestle, Caffé Nero, Armani and more. With strong international presence, Attibassi team required support on streamlining marketing materials and roll out for the Middle East market.
Entering diverse and competitive Middle East market, Attibassi team was looking to streamline their brand communication, develop comprehensive brand guidelines with a logo uplift and adaptation to a local market to ensure consistent implementation and strong roll out across various products and retail outlets. Planning to open more than 11 branches in UAE alone, Attibassi team was looking for an agency to support them on the retainer basis with the on-going marketing activities within the region.
JPd team performed an in-depth evaluation of brand’s current marketing materials to help streamline its roll out in the region. JPd team developed Arabic version for the well-established brand, with a comprehensive brand guideline for the usage in the Middle East market. Monthly scope of work covered full support with design of in-store and corporate materials; Social Media support to streamline brand presence in UAE and complement campaign and launch activity of Attibassi brand.