International Retail Brand Localisation

Portfolio Attibassi Coffee

  • Industry:

  • Retail

Gold Winner
Transform Awards MENA 2017

Best localisation of an International Brand


Scope of Project

  • Brandmark Refinement
  • Brand Look & Feel enhancement
  • Design System
  • Photography Art Direction
  • Instore Brand Touchpoints
  • Menu Signage
  • Campaigns
  • Social Media Monthly Management
  • Internal Training Documents

The Client

Attibassi brand was born in Bologna in 1918, under the ownership of COOP and CONAD, one of the largest coffee roasters in Italy and the undisputed leader in private labeling, supplying the roasted coffee to some of the most well known coffee companies in the world, including, Nestle, Caffé Nero, Armani and more. With strong international presence, Attibassi team required support on streamlining marketing materials and roll out for the Middle East market.

Our Solution

Entering diverse and competitive Middle East market, Attibassi team was looking to streamline their brand communication, develop comprehensive brand guidelines with a logo uplift and adaptation to a local market to ensure consistent implementation and strong roll out across various products and retail outlets.  Planning to open more than 11 branches in UAE alone, Attibassi team was looking for an agency to support them on the retainer basis with the on-going marketing activities within the region.

JPd team performed an in-depth evaluation of brand’s current marketing materials to help streamline its roll out in the region. JPd team developed Arabic version for the well-established brand, with a comprehensive brand guideline for the usage in the Middle East market.  Monthly scope of work covered full support with design of in-store and corporate materials; Social Media support to streamline brand presence in UAE and complement campaign and launch activity of Attibassi brand.

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Branding Agency | Dubai + London

Jpd is an award winning brand strategy and design consultancy, with offices in Dubai and London, specialising in creating holistic brand experiences by employing proven methods in Brand Strategy, Brand Identity, Packaging and Design development.

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