Scope of Project
Injoy Giving is a unique social platform born in the digital age, which celebrates human connection and engages people to share joy through the act of giving. The Injoy Giving team contacted JPd to develop a distinguished brand messaging and presence, helping them contribute to the world.
Being a new concept to the market, JPd team had to identify any unforeseen challenges & opportunities, creating a brand that would easily connect and communicate with its key audience. Creating a community and brand movement was the key objective of the brand development program.
Further market analysis led to insights about consumer targets and opportunities for brand building. JPd team sought to convey the brand as fresh and inventive but also proven. The logo type and the brand tonality developed flexibly worked across a range of digital platforms. JPd’s design team provided a modern take on the brand’s logo by introducing a fun playful character Albert. Albert was a great way to connect with the consumers today and increase engagement with its activities.