Scope of Project
Based in Dubai with a strong international presence, U+A is the award winning multidisciplinary architecture firm that focuses on covering the full scope of work such as Architecture, Interior Designing, Project Management, Landscape and Engineering for all types of projects. Operating in a highly competitive market, U+A has contacted JPd to uplift their brand identity, standardize brand messaging internally and externally, as well as strengthen brand focus and positioning.
JPd team had to find a solution to standardize several brand elements, simplify brand logo to ensure clear and easy to read brand name with simple message communicating firm’s diverse offerings.
To survive in the dynamic environment, JPd undertook the strategy to build a consistent brand communication with its audiences, giving an artistic modern touch, adding value to the brand.