James Pass

Managing Director

An award-winning brand consultant with over 20 years of strategic brand experience, James is a pragmatist, steered by ideologies but driven by solutions. Entrepreneur at heart, James started Jpd in 2013 with an aim to become an integrated creative resource to clients. Ever since then, Jpd has been successful in building seamless connections between strategy and creativity. Under James’ guidance, the team has been able to demonstrate conceptual thinking and craftsmanship, successfully.

 

Gifted with genuine talent, seldom seen in the industry, James’ foundation in brand communications comes from internationally-renowned agencies such as Landor Associates and Fitch. Over the course of his career, James has worked with clients from Telia Company in Northern Europe and Eurasia to regional based brands like IPIC, Masdar, Kansai Paint, Jumeirah Group, Rotana Hospitality and Elm, Al Nahdi Medical Company in Saudi Arabia and the list goes on.

James vision, even today, is to consistently transform brand communication into a process that is both efficient and effective. His strategic work and thought leadership have been valued across key media titles and at mentorship outreach events.

 

Yulia Klimacheva

Brand Strategist & Managing Partner

Yulia is an award-winning business and brand specialist, with an experience of over a decade, of working closely with major brands. Her consistent delivery of creative consultancy and strategic approach has helped the agency grow two folds.

Fascinated by brands, Yulia, spends most of her time, identifying ways to help businesses showcase their most unique and engaging brand stories. Having started her career with one of the leading international branding agencies – Landor Associates, Yulia today is a sought-after industry influencer, who contributes to key publications such as Entrepreneur ME, Gulf News, The Brandberries, and the likes of those. In the past, Yulia has managed noteworthy, strategic rebranding projects, such as Telia Company, Kansai Paint and Bayara, to name a few.

Considering her interests in strategic communications, Yulia further expanded her expertise within digital and advertising strategies, helping brands such as REDTAG, EGA, Seven Seas Group and others, to build a robust presence in the MENA region.

Yulia graduated from American University in Dubai, majoring in BBA Marketing. In her free time, Yulia enjoys studying Corporate and Intellectual Property Law and performing Classical Ballet.