Branding for the Gen Z

Generation Z accounts for 27% of the global population and are the world’s first truly global generation. Gen Zers are a diverse lot with countless interests and a dynamic personality. With the power of worldwide connections,

MENA brands benefitting from World Cup 2018

While half of the world tunes in to support their favourite team during the Russia World Cup 2018, the other half keenly analyses the campaigns, execution style, and more importantly the results that brands gain from the World Cup fever that will continue to grip its audience for a month or so.