Papers Our Blog

June 28, 2016

How SMEs Can Overcome Key Business Challenges

Let’s be realistic. Nobody said starting and running a business would be easy and whether you’re a new start-up or an established SME, this rings true especially when it comes to branding, marketing and PR strategies. Here are some commonly faced obstacles – and how to overcome them - on the road to business success.

July 04, 2016

Why PR is an important part of strategy for SMEs

SMEs account for 95% of all organisations in Dubai and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strategy.

May 29, 2016

The Power of Video

It all started with YouTube. The sharing of video content changed the framework of online communication, taking the Internet to a whole new level and making it the second largest search engine on the Web after Google and according to Cisco, video will account for 69% of all consumer Internet traffic by 2017.

April 26, 2016

A-list Business Acumen

From fashion labels and skincare products to electronics and hotels, more and more A-listers around the world are successfully establishing a presence in business forums and seem just as comfortable in the boardroom as they are in front of the camera.

March 31, 2016

Best Business Consultancy at Business Vision Awards

Dubai-based branding and communications agency, JPd has been recognised with a Business Vision Award for 'Best Business Consultancy' from CPI Finance. The award was established by CPI Finance in order to support businesses that have shown remarkable initiative and spirit across a range of industry sectors, creating real value for the future.

March 30, 2016

James Pass spoke with FinanceME at the Business Vision Awards

At a Gala Dinner held in the Godolphin Ballroom at Jumeirah Emirates Towers in Dubai on 23 March, regional SMEs came together to hear expert views on the business landscape and economic outlook for 2016. James Pass, Managing Director & Creative Principle, JPd spoke with FinanceME at the inaugural Business Vision Awards 2016.

March 15, 2016

Six Reasons Why Leveraging PR Is Good For Your Brand

Whether a startup, an established MNC or a developing personal brand, harnessing the power of PR is at the top of every company’s marketing to-do list. In the first half of 2015, Dubai Trade witnessed the registration of 9,317 companies, each with their own vision of positive PR schemes, opportunity creation and building brand image.

March 01, 2016

JPd launches PR division

JPd, a boutique branding and creative design agency in Dubai, announced today the launch of its new communications department. The move is aimed at strengthening the agency’s branding service range by introducing in-house PR and digital offerings.

February 22, 2016

Rebranding success stories.

Rebranding is not easy. It’s taking an established company, its brand, image and culture – and making it new again. It’s more than a snazzy logo and new stationary. It’s about creating a new brand vision for customers, investors, staff and everyone else to see, like our client, architectural company U+A, has recently done.

January 16, 2016

Importance of branding for businesses

Building small businesses is the key to the future of Dubai, which Forbes ranked in the world’s top 10 most influential cities. "Small and medium enterprises represent 95% of the businesses operating in Dubai today and account for about 40% of gross domestic product (GDP) of the emirate”, according to Sami Al Qamzi, Director General of DED.

January 16, 2016

Four Tips For Building A Powerful Personal Brand

The branding industry has evolved considerably in recent times and is now more than just a must-have service for established companies. Whether you’re at the helm of a fledgling business, a full-time freelancer or looking at network growth opportunities, you’ll be keen on building your own brand, and for good reason.

December 30, 2015

Resolutions Revisited

With 2016 just around the corner, company owners are busy with projects to be completed, invoices to be prepared and payments to be received. Once done, this is the perfect time for brands to sit back and review the year gone by.

December 17, 2015

Top marketing trends to watch out for in 2016

With the New Year just around the corner and planning sessions in full swing, companies have some decisions to make. Do they stick to what they’re doing, the tried and tested existing formulae, or venture out, and try out some of the newer trends on the market?

December 09, 2015

Driving Force: Careem’s Middle East success story.

At JPd, we always like to be inspired by successful home-grown brands. A spark of inspiration, a moment of genius and a train of thought that leads to something smart, unique, and profitable, which brings us to our brand under the spotlight – Careem.

November 29, 2015

Name that brand!

For many organisations, the perfect brand name is in place way before the rest of the business mix. A business plan, execution tactics, marketability strategy and the like, are the more hard-hitting aspects of the trade, and often take precedence over everything else. That said, it is imperative for new companies to acknowledge the mechanics behind the naming of a brand - a key element of brand development strategy.

November 30, 2015

Future of Banking Branding

Today the GCC is a region of young, educated and ambitious people who aspire to the best in modern life but without sacrificing their traditional values, which is why getting brand balance is becoming more an more important for any business trying to succeed today within the region.

November 18, 2015

The size debate

With a plethora of new businesses setting up in Dubai (the first half of 2015, saw the opening of 8,800 new companies registered at the Dubai Chamber of Commerce), each is keen to get in on the action when it comes to branding, and at one point or another, a unique branding need arises that can only be fulfilled by the experts.

November 12, 2015

The truth about rebranding

In a fast-paced world, where customer choices, demands and preferences change overnight, businesses often get the short end of the stick. The perfect mix of products, systems, infrastructure and workforce simply isn’t enough anymore and it’s unrealistic for an organisation to believe it’s always at the top of its game.

November 08, 2015

The human touch

One of the most striking trends impacting our industry at the moment is the ‘’Human Era’’; now is the time for brands to embrace their softer side and move away from institutional identities in favour of more personable characteristics customers can relate to.

October 22, 2015

Creativity can save the World

In 2012, more than 26 million tones of waste were collected across the country. With a rapid growth and development of UAE, waste reduction has become one of the key agendas that both residents and businesses shall priorities.

Brand Strategy & Design Agency | Dubai, Abu Dhabi, London

Jpd, a branding agency in Dubai, Abu Dhabi and London, that specialises in building brand legacy by employing proven methods in Branding, Brand Strategy & Positioning, Brand Identity Development, Rebranding, Packaging and Digital Design. Winning Awards for Branding, Brand Strategy and Identity Design to Brand Consulting and Packaging Design over the years.