Papers Our Blog

December 12, 2018

Pantone’s Colour of the year 2019 and how does it affect your brand?

As some of you might of heard, Pantone, global authority for standardised colour system, recently announced Colour of the year, 2019, Living Coral. According to the company’s statement, the optimistic orange shade with a golden undertone was largely influenced by the "the importance of preserving the environment". Living Coral is cheerful and vibrant and reflects “reaction to the onslaught of digital technology and social media increasingly embedding into daily life”.

November 20, 2018

How to survive digital Darwinism

Everything begins with embracing a culture of innovation and a culture that recognises the impact of technology and customer preference. Digital transformation continues to be the buzzword! As technology keeps enhancing often, it seems to be threatening most organizations in almost every industry.

December 01, 2018

Branding for the Gen Z

Generation Z accounts for 27% of the global population and are the world’s first truly global generation. Gen Zers are a diverse lot with countless interests and a dynamic personality. With the power of worldwide connections, this generation is brand savvy and are socially conscious consumers.

August 29, 2018

How registration of influencers will affect brands and consumer engagement?

The recent overview of UAE laws mandates brand influencers to register themselves and obtain an annual license in order to continue as brand influencers., Introduction of these laws was in response to influencers using questionable and unlawful means to boost their followership and promoting brands on their platform without clarifying as a personal endorsement or an ad.

September 01, 2018

Telling a story, the media won’t ignore

When it comes to creating an impact amongst the media fraternity, it is not just about flowery language, it is also about moulding the news in a manner that is newsworthy. We are aware that journalists are story tellers, and hence it is important for a PR person to effectively pitch a story.

October 01, 2018

Technology and content, transforming digital marketing

The Digital Marketing arena in the UAE has noticed many variations and additions, with innumerable key elements, being added. The industry is complex and is currently changing at the speed of light. Considering the size of the industry , marketers have to keep a close track on identifying a brand’s focus, to avoid getting lost in the digital space, trying to test and try every bit.

August 15, 2018

Branding a Boutique Hotel

Known for their intimate décor and personalized luxury, boutique hotels are continuing to fascinate the world with the customizable experience they offer. More and more travellers looking for intimacy, grandeur and a unique experience are now opting for a boutique hotel experience during their travels. Disrupting the hospitality industry, millennials too are craving for unique experiences while travelling and are extremely selective where they spend their money and time.

July 15, 2018

MENA brands benefitting from World Cup 2018

While half of the world tunes in to support their favourite team during the Russia World Cup 2018, the other half keenly analyses the campaigns, execution style, and more importantly the results that brands gain from the World Cup fever that will continue to grip its audience for a month or so. With over four Arab countries being represented in the 2018 edition, Arab countries have never been best-represented giving brands from the region a golden opportunity to expand their reach.

May 14, 2018

Why do brands fail?

Branding was introduced as a protection against business failures by creating an identity by investing time and effort. However, not every brand is a success. Some disappear in an instant, while others simply grow old or retire. Meanwhile, many brands do not achieve the desired level of success because they can’t compete in a crowded marketplace.

January 24, 2018

Major branding trends to watch out for in 2018

‘Consumer is the king’, hence the year of 2018 is going to be more consumer centric, to make sure they have a unique experience, not just with the product but also with the brand. Talking about brands, branding has seen a wave of change that has been noticed in how agencies are striving to stand out from the rest. It’s important to be in the game and hence below are some game changing trends, the market is heading into 2018.

December 19, 2017

Designing with Artificial Intelligence

What is progressively called Artificial Intelligence in the industry is more artificial than intelligent. Everyone talks about it, and no one agrees on what it means. This leads to the question: What is Artificial Intelligence?

September 01, 2017

Profiling Surge brand one drop at a time

With the infinite number of options provided to consumers, many non-profits organizations, such as Surge, face challenge to connect emotionally with consumers. Surge team’s key concern was not having a simple message to communicate what they really do, as they take a multi-faceted approach of not only bringing safe drinking water to people in developing countries, but uplifting entire eco-system and economy of the community step by step for a long lasting effect.

January 18, 2017

Branding trends businesses should consider in 2017

Last year was a dynamic, unforgettable and a remarkable break from past norms: From Brexit, US elections, distrust of Mainstream Media, Pokemon mania and the rise of augmented reality sparking a lot of debate on Social Platforms.

October 01, 2016

6 Myths About PR

As one of the world’s most successful business entrepreneurs in the area of technology, this quote is a testament to the power of PR when used appropriately. Yet, there are still many myths surrounding the discipline from its benefits to how it is measured.

August 30, 2016

The Importance of Brand Consistency on Social Media

Being able to offer a consistent brand experience is one of the most difficult challenges for any business. It’s important to ensure that every potential and existing customer receives the great customer experience every time in order to encourage loyalty and retention. A researched and well-thought out brand provides the foundation for this, ensuring every facet of the organisation is aligned in terms of values, tone of communication, visual elements, and positioning.

August 01, 2016

Cashing in on Pokémon Go

By now, you have probably already heard of Pokémon Go, the mobile game that has its players move throughout the real world to hunt for and capture digital Pokémon. With the game yet to officially debut in the region, you might consider it irrelevant to your business at first, yet companies that will be first to find a way to capitalize on the game’s concept here have a great opportunity to attract and engage with current and new customers across the globe, investing just a fraction of their marketing budget.

June 14, 2016

Engaging your target market through cognitive branding

The theory of cognitive branding adds life to your brand, giving it a more human element and a persona that is real, responsible, sensitive and sensible. While several key factors come together to define consumer perception, it boils down to the manner in which your brand promise and image are interpreted by your audience and the performance levels thus created for your product or service.

June 28, 2016

How SMEs Can Overcome Key Business Challenges

Let’s be realistic. Nobody said starting and running a business would be easy and whether you’re a new start-up or an established SME, this rings true especially when it comes to branding, marketing and PR strategies. Here are some commonly faced obstacles – and how to overcome them - on the road to business success.

July 04, 2016

Why PR is an important part of strategy for SMEs

SMEs account for 95% of all organisations in Dubai and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strategy.

May 29, 2016

The Power of Video

It all started with YouTube. The sharing of video content changed the framework of online communication, taking the Internet to a whole new level and making it the second largest search engine on the Web after Google and according to Cisco, video will account for 69% of all consumer Internet traffic by 2017.

April 26, 2016

A-list Business Acumen

From fashion labels and skincare products to electronics and hotels, more and more A-listers around the world are successfully establishing a presence in business forums and seem just as comfortable in the boardroom as they are in front of the camera.

Brand Strategy & Design Agency | Dubai, Abu Dhabi, London

Jpd, a branding agency in Dubai, Abu Dhabi and London, that specialises in building brand legacy by employing proven methods in Branding, Brand Strategy & Positioning, Brand Identity Development, Rebranding, Packaging and Digital Design. Winning Awards for Branding, Brand Strategy and Identity Design to Brand Consulting and Packaging Design over the years.

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