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Technology and content, transforming digital marketing

October 01, 2018

Technology and content, transforming digital marketing

The Digital Marketing arena in the UAE has noticed many variations and additions, with innumerable key elements, being added. The industry is complex and is currently changing at the speed of light. Considering the size of the industry , marketers have to keep a close track on identifying a brand’s focus, to avoid getting lost in the digital space, trying to test and try every bit. The evolution of technology plays a foremost role in the formation of a Digital Marketing strategy, thus enhancing ways of building a marketing plan. Having said that, marketers are finding additional ways to integrate attractive strategies to build great exposure for brands, since brands have realized the power of Digital Marketing.

In the world of brand experience, technology has played an advanced role in focusing and enhancing customer experience. It is all about designing customer involvements, to bring about an impactful relationship with a brand. It is overwhelming to see the sheer amount of development taking place on the technology front to plot it in the right manner, for brands to reach the growth curve. The advancement in technology has allowed marketers to reach out to their audience at one go, without stepping out from their work station, thus saving time. Technology has helped marketers to also identify new methods of reaching out to the target audience. In addition to this, its agile approach allows brands to have flexibility to remodel the technology to meet new opportunities or requirements.

On the other hand, marketers believe that showing up on Google is only the beginning. While, everyone is a part of the race of getting at the forefront, content is what gives brands a key advantage, specific to search engines. As per a research, 70% of purchasers want to find out about brands through articles, blogs, and reviews available on the internet.

With a clear road map in mind – that technology and content goes hand in hand, marketers and brands understand that whoever attracts the consumer first, will reap vast rewards and benefits.
 


About JPd

We are an award-winning global branding and design agency headquarted in Dubai – UAE, specializing in strategic branding and visual identity solutions that are relative in today’s glocal and competitive marketplace.

Working with SME's and corporate enterprises within the UAE and over 12 countries around the globe, the JPd team are proud to have worked with over 200 clients in 15+ industries including recognised brands such as dusitD2 HotelsUltratravel CollectionGHANikki Beach Hotels & ResortsAl Othaim Leisure & TourismAttibassi CoffeeSeven Seas GroupDubai Government, plus many more.

Telephone: +971 04 554 7081

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Brand Strategy & Design Agency | Dubai, Abu Dhabi, London

Jpd, a branding agency in Dubai, Abu Dhabi and London, that specialises in building brand legacy by employing proven methods in Branding, Brand Strategy & Positioning, Brand Identity Development, Rebranding, Packaging and Digital Design. Winning Awards for Branding, Brand Strategy and Identity Design to Brand Consulting and Packaging Design over the years.

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