Rebranding an oriental fragrance range

Portfolio Ajmal Perfumes

  • Industry:

    Retail Beauty & Cosmetics
  • Date:

    Aug 01, 2016

Overview

Founded by the late Haji Ajmal Ali in the early 1950’s, Ajmal Perfumes has a vast portfolio of over 300 fragrances. The Company has established a strong retail presence with over 150 exclusive outlets across the GCC, the Far East and hundreds of dealerships across the globe. With a constant need to innovate and adapt to the market needs, Ajmal team got in touch with JPd to refresh their Talc Powder line.


Challenge

Noticing a high demand from the local audience, where talc powder remains a part of the heritage and tradition, client developed a new brand strategy aiming to expand and introduce product to the KSA market, as well as increase the unit cost to move to a more premium niche. As a part of the client brief, product packaging line required a new refreshed look that would reflect the local motives and the Arabian feel, while remaining within the required production costs, retail storage requirements and in-house manufacturing capabilities.


Solution

JPd agency was engaged to develop full packaging for the product line: from concept to the final 3D render materials. New packaging designs, inspired by the Desert Rose, was successfully launched and welcomed by the audience within the existing and new markets, remaining to be the strongest competitor with the highest market share among talc products.
 
With its great success, Ajmal team is planning to take product line further to the markets in Indonesia and India.


Scope of work

  • Brand Research & Analysis
  • Research & Analysis
  • Packaging Design
  • Concept Exploration
  • Artwork and production supervision

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