An urban retreat

Portfolio dusitD2 Kenz Hotel

  • Industry:

    Hospitality
  • Date:

    Jan 01, 2017

Background

As a flagship Mediterranean restaurant of dusitD2 Kenz Hotel, client required to develop a standalone brand with authentic story and visual identity to reflect unique interior and offering of the venue. Located in the heart of Barsha Heights, it was essential to communicate the true story that would reflect the feel of the place and attract the audience for breakfast, lunch, and dinner or just to meet with friends for shisha offered at the terrace.


Challenge

Based on research and developed brand story “Urban Escape”, JPd team proposed simple and easy to remember name “Ostro”, meaning Mediterranean winds, to reflect the “gate-away from the city life” ambiance of the restaurant. JPd team developed the full brand identity, rolling it out across all marketing materials, as well as proposing unique accessories for visitors to take home with them to remember their unique experience at Ostro.


Scope of Work

  • Brand Research & Analysis
  • Brand Positioning
  • Brand Naming
  • Brand Identity
  • Brand Look & Feel
  • Design System
  • Menu Design & Artwork
  • Advertising
  • Brand Guideline

We continue to work with dusitD2 Kenz hotel and look forward to sharing more information about the brand and communication projects we have partnered on.

PORTFOLIO Our Latest Work

Dubai Branding Agency

JPd is an award winning Dubai Branding and Public Relations Agency specialising in Branding, Design and PR solutions for business owners in Dubai and around the World. The team at JPd has become the number one choice for Entrepreneurs needing to build a long lasting brand and achieve market success within the UAE.

The boutique Dubai Branding and Communications Agency offers a range of solutions from Brand Strategy to Brand Identity to Public Relations services.

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