Redefining a luxury travel loyalty brand

Portfolio Ultratravel Collection

  • Industry:

  • Date:

    Nov 01, 2015


Launched in 2013 with Ultratravel magazine in the UK, Ultratravel Collection is identified by Selection Committee of Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands and has become one of the luxury travel industry’s most influential brands. Ultratravel Collection guests are recognised through DISCOVERY, a GHA’s loyalty programme that encompasses more than 550 properties on six continents.


The Ultratravel Collection team were looking to create a consolidated look & feel for the global set up to outline a clear direction for the premium brand. Being a member of the largest alliance of hotel brands, Ultratravel Collection team required a comprehensive set of brand guidelines that would ensure logo usage consistency across various applications for the partners around the globe and endorsement opportunities.


JPd team performed an in-depth research to find an opportunity to differentiate the brand within a saturated luxury hospitality market. Inspired by the Local Experiences, creative team rolled out full look & feel and marketing materials for the Ultratravel Collection brand. With slight adjustments to the existing logo, JPd team developed brand guideline document, keeping in mind the comprehensive number of requirements a global brand may face.

Scope of Project:

  • Brand Story
  • Brandmark Refinement
  • Look & Feel
  • Design System
  • Brand Touch Points
  • Advertising Campaigns
  • Brand Guidelines

PORTFOLIO Our Latest Work

Dubai Branding Agency

JPd is an award winning Dubai Branding and Public Relations Agency specialising in Branding, Design and PR solutions for business owners in Dubai and around the World. The team at JPd has become the number one choice for Entrepreneurs needing to build a long lasting brand and achieve market success within the UAE.

The boutique Dubai Branding and Communications Agency offers a range of solutions from Brand Strategy to Brand Identity to Public Relations services.

The Dubai Branding Agency - JPd helps with rebranding established brands who look to create a new brand persona that connects their brand with the World.