Inspiring happiness

Portfolio Injoy Giving

  • Industry:

    Retail
  • Date:

    Aug 06, 2015

Overview

Injoy Giving is a unique social platform born in the digital age, which celebrates human connection and engages people to share joy through the act of giving. The Injoy Giving team contacted JPd to develop a distinguished brand messaging and presence, helping them contribute to the world.


Challenge

Being a new concept to the market, JPd team had to identify any unforeseen challenges & opportunities, creating a brand that would easily connect and communicate with its key audience. Creating a community and brand movement was the key objective of the brand development program.


Solution

Further market analysis led to insights about consumer targets and opportunities for brand building. JPd team sought to convey the brand as fresh and inventive but also proven. The logo type and the brand tonality developed flexibly worked across a range of digital platforms. JPd’s design team provided a modern take on the brand’s logo by introducing a fun playful character Albert. Albert was a great way to connect with the consumers today and increase engagement with its activities. 
 


Scope of Project

  • Brand Analysis & Research
  • Brand Strategy & Positioning
  • ​Brand Tone of Voice
  • Brand Identity
  • Brand Look & Feel
  • Design System
  • Print
  • Digital Styling
  • Brand Guidelines

PORTFOLIO Our Latest Work

Dubai Branding Agency

JPd is an award winning Dubai Branding and Public Relations Agency specialising in Branding, Design and PR solutions for business owners in Dubai and around the World. The team at JPd has become the number one choice for Entrepreneurs needing to build a long lasting brand and achieve market success within the UAE.

The boutique Dubai Branding and Communications Agency offers a range of solutions from Brand Strategy to Brand Identity to Public Relations services.

The Dubai Branding Agency - JPd helps with rebranding established brands who look to create a new brand persona that connects their brand with the World. 
 

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