JPd celebrates the month of July with an exciting new client addition to our already impressive stable of clients. JPd has been engaged by Baoding Mingwang Electromechanical Technology Company to work on the brand positioning and creative development of its newly established venture that will be based here in the GCC.
If you haven’t seen this video from actor and House of Cards star Kevin Spacey, it’s worth the five minutes of your time. The speech, edited and served up by the folks at Telegraph UK, contains a road map for brand storytelling worthy of global enterprise brands.
JPd is proud to announce the completion of the ‘Tharwa Fund’. JPd was commissioned by Swicorp to design and develop the primary identity for their new fund that targets wealth Saudi local investors within the MENA region.
Even more important than a companies brand signature or logo the second most valuable asset a brand or company can own is its own distinctive colour. Brands today can be recognised instantly by audiences from colour rather than reading the name; brands such as Tiffany for example put more into the brand awareness of its cyan blue colour than the placement of its brand signature on packaging and advertising. The Uniqueness of the Tiffany colour is more powerful and recognisable than the typography used within the brand signature.
We are taught as children not to judge a book by its cover. However, that lesson doesn’t necessarily apply to business, and customers will often judge a company by how their brand looks. Therefore, it is crucial to create a visual identity for your brand that is appealing to customers and communicates the right messages.
JPd is an award winning branding agency in Dubai specialising in Brand Strategy & Positioning, Brand Identity and Design Services for business owners and SME's in Dubai and around the World. The team at JPd has become the number one choice for Entrepreneurs needing to build a long lasting brand and achieve market success within the UAE and beyond
The Dubai Branding agency - JPd helps with rebranding established brands who look to create a new brand persona that connects their brand with the World.