Our Team

We believe that the people within a business like ours are the brand – and we make every effort to build a team of people at JPd who reflect all of our core beliefs and values. We go out of our way to attract the right type of brand champion for our team. 

A JPd team member is a special type of person – their interests and experience are broad, and their specialties run far. They are creative ‘out-of-the-box’ thinkers that can go wherever creativity draws, or inspiration finds them.

Key personnel

James Pass
Managing Director & Creative Principle

After being established in Dubai for nearly two decades and working within the design industry, James Pass has built a reputation as a leading creative name and a reliable asset to any new brand developing within the MENA region or beyond.

Before starting JPd, James was a director for leading global branding agencies such as Fitch and Landor Associates. James was behind the success of many noteworthy international branding projects from TeliaSonera in Northern Europe and Eurasia to regional based companies such as, IPIC, Masdar, Kansai Paint, Jumeirah Group, Rotana Hospitality and the list goes on.

Being a passionate entrepreneur himself, he strives to empower and consult those with new ideas and concepts in the market by sharing his knowledge in establishing successful brands in Dubai and across the Globe.


Yulia Klimacheva
Client Manager & Partner

Yulia Klimacheva has been a part of JPd since its early days, working with the team on strategy development and ensuring the flow of communication between the client side and the creative studio.
Prior to JPd, Yulia has gained her experience in some of the leading agencies in branding and integrated marketing, where she has worked with clients across many industries, ranging from Hospitality to FMCG to government entities. Being a part of various marketing projects, she had a chance to work with clients like TeliaSonera, Citistars, Kansai Paint, Bayara (previously known as Gyma), Tas’heel, REDTAG, RAK Tourism Authority, Pacific Controls, Emirates Global Aluminium and many more.

Yulia holds a bachelor’s degree in business administration, with a focus in marketing, from American University in Dubai.

Our Team

Branding Agency in Dubai | JPd

JPd is an award winning branding agency in Dubai specialising in Brand Strategy & Positioning, Brand Identity and Design Services for business owners and SME's in Dubai and around the World. The team at JPd has become the number one choice for Entrepreneurs needing to build a long lasting brand and achieve market success within the UAE and beyond

The Dubai Branding agency - JPd helps with rebranding established brands who look to create a new brand persona that connects their brand with the World.