Hello! We are JPd

Hello! We’re JPd an independent brand strategy and design agency that empowers commercial brand success. We believe that well-thought brand strategy that can inspire great design and ultimately deliver brand legacy. Branding helps connect people and brands, transforming business with simply effective emotional ideas that capture the hearts and minds of those they serve.
Based on our wide experience of establishing new brands or bringing new life to established brands, we understand key milestones of that journey and consult you along the way, working as a team. That allows us to ensure we achieve your brand goals and much more. 

Who we are

What we do

Founded in early 2013, by a passionate entrepreneur and International Brand Consultant James Pass, JPd is a branding agency based in Dubai’s creative business hub – Dubai Media City.

James opened the branding agency in Dubai after spotting a gap in the creative industry and a lack of branding expertise for business owners within the region. Design studios were either not commercially minded and focusing too much on crafting beautiful logos than brand building. JPd was created with the aim to fill this space – delivering the quality of boutique design and strategically commercial mindset.

Entrepreneurs and established brands around the world approach JPd as they recognise the value of being strategically positioned and design-led in the global economy. Our thinking and creativity help building brand communities, spread across different communication platforms and attract loyal brand customers. Our team of Brand Strategists, Marketeers and Design experts specializes in diverse services: Market Research, Brand Strategy, Brand Identity / Logo Creation, Graphic Design, Packaging and Digital Branding.

By applying creative, strategic thinking to these different channels, we change people’s perceptions and create remarkable brands of the future.

In the Press

Our Awards

Over the year’s we’ve been featured in many magazines, press and even featured on the Radio for our thought leadership in branding and entrepreneurship. From Entrepreneur magazine, INC. Arabia, Finance ME, The National, Gulf News, Campaign Magazine and Dubai Eye but to mention a few.

Along our journey we have picked up a few awards such as MENA Markets ‘Best Strategic Branding Agency – UAE’, Business Vision Awards ‘Best Business Consultancy - MENA’ and 'Best Business Advisory Service - MENA'. Most recently the agency won awards for creativity, design and strategy at the Transform Awards picking up 2 Gold Awards, 1 Silver Award, 1 Bronze Award and 1 Highly Commended.


Branding Agency in Dubai | JPd

JPd is an award winning branding agency in Dubai specialising in Brand Strategy & Positioning, Brand Identity and Design Services for business owners and SME's in Dubai and around the World. The team at JPd has become the number one choice for Entrepreneurs needing to build a long lasting brand and achieve market success within the UAE and beyond

The Dubai Branding agency - JPd helps with rebranding established brands who look to create a new brand persona that connects their brand with the World.