What really strategic branding is about and why is it so crucial for businesses to implement? Well, one of the essential elements of it is that it’s the key to maximizing your ROI. Because, let’s face it: it doesn’t matter how many marketing dirhams you spend, if your brand doesn’t connect with your audience, it’s money wasted.
Brand is an intangible thing, you cannot borrow or steal… you can’t pick it up and give it to someone else. A brand is what catches your eye and makes you pick that new yogurt over others, on that busy shelf of items. Sometimes, we can’t even explain why are we so attached to some particular brands.
A brand is the stories being told by your prospects and customers. It’s not necessarily the advertising of the brand, but rather the entire brand experience that people remember.
The tricky part about the true branding is that it has to be honest. It has to come from the heart and it must represent who you really are. And that is the key agenda of strategic branding agency: to bring it forward and communicating it to your target audience in the simplest form.
We are now living in the Human Era of marketing and branding. Ultimately, your brand as a human, as a person, should become your ‘Rockstar Employee’.
Strategic Branding is the pursuit of defining the brand’s attributes, elaborating on the authentic story, that is true and honest to you and what you do, tailoring the voice and creating that Rockstar brand persona, taking your brand beyond the pretty logo mark and create something that connects with your audience and vise versa, guiding and maximizing your marketing investments in the long run.
Want to learn more, get in touch with our team today.